Some critic once said that Will Smith makes rap accessible to white America. While I'm not a white American, the sentiment still applies to me. I actually liked this song too, as much as I liked MC Hammer's "Can't Touch This".

Quote Originally Posted by Board of Command
Or it could be that he had to do multiple shots for the video, and lighting a new cigar in each one for few seconds of footage would be a huge waste.
He could have sold each one on eBay and made millions.

For sale: Cuban cigar used in rap music video, only lit once, guaranteed to contain an ounce of spit and teeth marks from celebrity actor/singer Will Smith, starting bid $5.