Yeah Kubo's just reaffirming what we have all known for quite some time, that he is just making this shit up as he goes along. Aizen's character is like the ultimate UNDO button in this story. The guy has the power of complete hypnosis over almost all the characters, is perfectly okay with lying and contradicting himself, and apparently has planned almost everything that has happened in this manga behind the scenes. Kubo doesn't have to worry about writing a consistent story, anything that he comes up can be explained through a combination Aizen's lies, illusions and secret plans.