What's that? I thought the big thing Shiroe's going to do now is to get rich by opening his own restaurant empire since nobody else has apparently invested in the cooking skills (I guess no surprise considering it's an adventure/action game) and thus doesn't know there's tasty food to be had instead of the tasteless auto-created. I reckon he needs the newbies to man the kitchens and serving staff. It's all out of the frying pan, into the fire for the kids. Although I bet Shiroe will play his cards wiser and appear all benevolent.
Seriously, though, while I also thought the xp potion sweatshop plot is kind of goofy, I think it's not so bad considering this story has certainly chosen the difficult path with no death. The replacement theme seems to be melancholy and slowly building depression since they don't even know how to theoretically end it all, like in SAO. We have a bunch of high level players racing for the rest of the new 10 levels, not having anything better to do. The very low level players are getting bullied and have even less hope for anything immediate. Unless they are blessed with a very nice guild.